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Info Tower

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Moganshan Road 50, Shanghai

In 2009, the second phase of the construction of M50 Art District began. The construction and rebuilding of the entrance became a key project. As the main gate of the future M50, the design aim was to strengthen and convey the overall image of M50 working to the scale of the rest of the neighbourhood.Within the moving pavement space, this would assist visitors to identify the position of the entrance. Simultaneously, it would provide a space for advertisements and information bulletins concerning the area's cultural and artistic activities.Finally, the limited and narrow area must also incorporate a duty office for the gate's security.

Based on the comparison of ten different proposals, we and the owner finally decided upon the Tower proposal. Under the premiss of using up as little space as possible of the entrance square, this proposal had an overlooking tower incorporating a logo placed in front and a corner wall where information posters could be placed. As well as making the most of space, we also removed any obstructions from the wide open roof. The tower was wrapped in an aluminium grey facade echoing characteristics of industrial buildings, with a random distribution of perforated patterns from top to bottom. At night, the penetrating tower becomes a solidified, humorous light installation.

Otros proyectos de DAtrans Architecture Office

Public Service Center
M50 Urban Renovation
Timezone 8 Bookstore
Art Deco Furniture Gallery
BMW EXPO Pavilion
City Cultural Center