Nike VCXCVoltar à lista de projetos
- New York, USA
Nike approached WSDIA to create a Nike Cross-Country (XC) destination—hybrid energy/event space with retail capabilities—for the NYC young runner, at historic Van Cortlandt Park (VCP) in the Bronx. The space had to stay flexible and adapt to multiple functions under a single umbrella idea.
The selected site was a tree-filled, ten-foot-high sloped parking lot, across from VCP. The proposed site strategy was to maximize the available footprint of the lot by establishing a perimeter fence wall that defined the Nike space within the overall setting. Five feature walls were used as anchors and connected to one another by curved sections that help to provide a contiguous envelope that negotiated around existing structures and trees. A series of internal ramps and landing areas within the fence solved the issue of the sloping surface while also contributing to the visitors’ experience throughout the space. The internal design was open plan, allowing visitors to circulate freely through the various areas, and permitting clear visual pathways and connections between the feature elements. A central gathering space with auditorium-style seating, presentation area, and a large screen anchored the environment. This area served as the focal gathering feature for various programming experiences.